2020 was the year without birthday parties. With the lack of merriment during this pandemic year, we encouraged fans to celebrate birthday’s past and present in the comfort of their “birthday suit” - a limited-edition Chips Ahoy! McFlurry-themed blazer and shorts. The unisex birthday suit was perfectly suited for these not-so-normal times, made from the same lounge-in, comfort-material you’d find in your favorite sweats or track suit.
For this project, I designed the two piece McFlurry birthday suit from ideation to production, as well as designed the mailer box, garment bag, coupons, website banners and social media stories. I also assisted in the look and feel of the product photoshoot.
Creative Director/Copywriter: Jamon Deaver